A Way, Away (Listen While I Say)

Client: Pulitzer Arts Foundation, Sam Fox School of Design, Amanda Williams, Andres Hernandez
Website: awayaway.site
Date: 2017-08-31
Services: Website Design, Social Media, Strategy

01. The Brief

A Way, Away (Listen While I Say) is a project by artists Amanda Williams and Andres L. Hernandez that activates a building in St. Louis, MO, that was slated for demolition. Through a series of five participatory interventions, A Way, Away draws attention to the life cycle of not only the building, but the communities that surround it.

At the onset of the creation process, Civic Creatives was invited to serve as a story catalyst for the site—harnessing our communications design offerings to develop a companion website to the physical space and share real-time stories and social media documentation of the experiences and events it hosted.

02. Online User Experience

The awayaway.site website aggregates photos, stories, and perspectives of the project in efforts to capture details of the five phases of intervention created by artists, Amanda Williams and Andres Hernandez, and their collaborators. Through integration of viewer-perspectives from Instagram, users of the site experience multiple dimensions of how a space becomes marked, subtracted, translated, shaped, and healed within the contexts of all the life that surrounds it.

03. Social Media Solutions

Using Instagram as the primary channel for real-time visual storytelling, Civic Creatives strategized moments throughout the grid to expand, expose, and explore the details of the materials and the labor that contributed to the development of the A Way, Away landscape. Playfulness across the Instagram grid and insiders’ point-of-view videos add to the collective experience that community members close and far are able to access from the physical space. 

05. Info

A Way, Away (Listen While I Say) is a continuation of PXSTL, a series of design-build commissions organized by the Pulitzer Arts Foundation and the Sam Fox School of Design & Visual Arts at Washington University in St. Louis. PXSTL was founded on the belief that creative interventions have the power to serve as meaningful catalysts for urban transformation. This iteration of PXSTL began with a teaching residency at the Sam Fox School of Design & Visual Arts in fall 2016, with Amanda and Andres co-teaching a studio for students in the Graduate School of Architecture and Urban Design with Sam Fox School lecturer Jonathan Stitelman.

Client: Pulitzer Arts Foundation, Sam Fox School of Design, Amanda Williams, Andres Hernandez
Website: awayaway.site
Date: 2017-08-31
Services: Website Design, Social Media, Strategy
Visit Website